I, on the other hand, got here by searching for information about reaction wheels for a robot I am building. I wonder, how did a marketing blog come to have such an esoteric technical name?
One rule of naming I first heard from the people over at brand-naming king Interbrand was to never name something after what it is. That would then limit you to what you had originally thought you wanted to do. This International Business Machines being rebranded as IBM (business? machines? how limiting.) Etc.
I get a good amount of traffic from people searching for reaction wheels. Who knew so many people needed reaction wheels?
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ReplyDeleteI, on the other hand, got here by searching for information about reaction wheels for a robot I am building. I wonder, how did a marketing blog come to have such an esoteric technical name?
ReplyDeleteGood question. I forget.
ReplyDeleteOne rule of naming I first heard from the people over at brand-naming king Interbrand was to never name something after what it is. That would then limit you to what you had originally thought you wanted to do. This International Business Machines being rebranded as IBM (business? machines? how limiting.) Etc.
I get a good amount of traffic from people searching for reaction wheels. Who knew so many people needed reaction wheels?