tag:blogger.com,1999:blog-7660844861872909261.post51748164377806159..comments2023-03-28T18:30:05.613-04:00Comments on Reaction Wheel: Fiddling while Rome burnsJerry Neumannhttp://www.blogger.com/profile/11869373074132369401noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-7660844861872909261.post-57630203648865495292010-07-23T11:22:08.604-04:002010-07-23T11:22:08.604-04:00Ken--
Absolutely agree. Good point.
Love your b...Ken--<br /><br />Absolutely agree. Good point.<br /><br />Love your blog (http://dafacto.blogspot.com/)Jerry Neumannhttps://www.blogger.com/profile/11869373074132369401noreply@blogger.comtag:blogger.com,1999:blog-7660844861872909261.post-23429405608170993042010-07-22T08:14:41.712-04:002010-07-22T08:14:41.712-04:00Jerry,
Very nicely articulated post.
There is on...Jerry,<br /><br />Very nicely articulated post.<br /><br />There is one advantage that you did not mention. Invite is going to be in the Google Cookie space, meaning they have the greatest reach of any DSP. And reach is critical for almost anything having to do with running an online campain. Targeting, optimizing, remarketing, etc. The indies will have a hard time duplicating 100% reach without working with major partners. I would expect a push and pull to operate in terms of taking out the Indies. RM might realize that they need to support the dark pools and the indies realize that they need big partner reach.Anonymoushttps://www.blogger.com/profile/08436351629260319777noreply@blogger.comtag:blogger.com,1999:blog-7660844861872909261.post-23210789822296169632010-06-24T16:23:07.467-04:002010-06-24T16:23:07.467-04:00Jerry, great post - all I can say is that some age...Jerry, great post - all I can say is that some agencies digital media arm see the train (Google) a coming, but they can't get off the tracks - when the collision happens...Scott Hoffmanhttp://www.cliqology.comnoreply@blogger.comtag:blogger.com,1999:blog-7660844861872909261.post-89629859142786450442010-06-21T10:21:56.793-04:002010-06-21T10:21:56.793-04:00Ad networks are seeing pressure on at least two fr...Ad networks are seeing pressure on at least two fronts; cost of inventory and buying efficiency. As Google gets better at monetizing publisher ad inventory, which they quickly are with AdX, the cost of inventory for networks is rising. With Google's acquisition of Invite, advertisers/agencies can efficiently access inventory and data themselves. Ad networks exist to buy inventory cheaply, package it with data appropriately, and sell it to advertisers and their agencies at a premium. That model is going to get much harder to do.Craig Swerdloffhttps://www.blogger.com/profile/16564210454684301643noreply@blogger.comtag:blogger.com,1999:blog-7660844861872909261.post-13546922525796856062010-06-15T16:48:10.245-04:002010-06-15T16:48:10.245-04:00You only need to read Google's job postings to...You only need to read Google's job postings to understand their strategy. Nary a mention of the word "agency" in this one:<br /><br />Vertical Head of Display, Google Display Media Team<br /><br />As a Display Sales Manager, you'll work to manage, motivate, and develop teams that will provide online display advertising solutions for leading Fortune 1000 companies. The primary responsibility of the Display Sales Manager is to drive new business revenue for YouTube and the Google Content Network with Fortune 1000 advertisers in your vertical...<br /><br /><br /><br />http://www.google.com/jobs/uslocations/san-francisco/adsales/strategy/vertical-head-of-display-google-display-media-team-san-francisco/index.htmlAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-7660844861872909261.post-60489123482067540102010-06-15T08:14:50.982-04:002010-06-15T08:14:50.982-04:00Spot on Jerry.
Thanks for the shout-out Brent and...Spot on Jerry.<br /><br />Thanks for the shout-out Brent and your last point re python is especially important.Jonathan Mendezhttp://www.optimizeandprophesize.com/noreply@blogger.comtag:blogger.com,1999:blog-7660844861872909261.post-55954888830499314262010-06-15T07:36:00.493-04:002010-06-15T07:36:00.493-04:00Ding!
As Jonathan Mendez says, while everyone els...Ding!<br /><br />As Jonathan Mendez says, while everyone else says they want to win in Display, Google is the one acquiring every leader in every market. DoubleClick Exchange and Right Media exchange interfaces are impenetrable. Google just acquired the friendliest UI for buying off of exchanges at a price that will quickly be rendered meaningless by any increase in volume on the DoubleClick Exchange or by leveraging the benefits of front-running inventory.<br /><br />Also, one cannot discount the fact that Invite actually built all of their stuff in Python. The integration will be faster than people expect.bhalliburtonhttps://www.blogger.com/profile/07330308022018915323noreply@blogger.com