tag:blogger.com,1999:blog-7660844861872909261.post9190858437226505975..comments2023-03-28T18:30:05.613-04:00Comments on Reaction Wheel: Online Ad Tech Curriculum: LinksJerry Neumannhttp://www.blogger.com/profile/11869373074132369401noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-7660844861872909261.post-28581059467582901682011-11-18T15:24:49.773-05:002011-11-18T15:24:49.773-05:00Great insight into the current status of Online Ad...Great insight into the current status of Online Ad ecosystem. Well, it is evolving and need further refinement. Some of the component, like Ad Exchange are not true representation of well recognized platforms, for instance Stock Exchange. <br /><br /> Ad Exchanges have no transparency, no standardization of product(for instance Standard & Poor Index) and not following any regulation(for instance SEC).<br /><br />Therefore it is not fair to compare Ad Exchanges with any of the professionally managed an regulated platforms.<br /><br /><br /><br />Sarab MannSarab_Mannhttps://www.blogger.com/profile/08844370014145219141noreply@blogger.comtag:blogger.com,1999:blog-7660844861872909261.post-29467424815010329602010-08-19T23:02:01.839-04:002010-08-19T23:02:01.839-04:00I would have to say that the bloggers you point to...I would have to say that the bloggers you point to seem like a singularly trustworthy, easy to get along with, rational, and brilliant collection. To single out any one of their posts is to do their blog a near-disservice as the entire blog is certainly worth reading.<br /><br />(Hmmm, I tried to sign this note "Jay Weintraub", but Blogger does not support the "Strike" element. Sad days for blog humor.)bhalliburtonhttps://www.blogger.com/profile/07330308022018915323noreply@blogger.comtag:blogger.com,1999:blog-7660844861872909261.post-25509966927175446822010-08-11T09:20:15.336-04:002010-08-11T09:20:15.336-04:00Good set of links - thanks Jerry.
~ ChrisGood set of links - thanks Jerry.<br /><br />~ ChrisChrishttps://www.blogger.com/profile/17645238582516412677noreply@blogger.comtag:blogger.com,1999:blog-7660844861872909261.post-6391558717830110402010-08-10T17:14:31.565-04:002010-08-10T17:14:31.565-04:00Thanks for the pointer, Scott, I'll check it o...Thanks for the pointer, Scott, I'll check it out.<br /><br />Zach--I agree. But I think there's a whole lot of stuff you might take for granted, having been there/done that: the whole ad ops layer, the inherent error in analytics because of caching/CDNs/intermediaries, etc. You would not believe, for instance, how many people in the industry don't know why you need to sync cookies. There's a lot of education needs to be done on the investor side, on the entrepreneur side, and even--if we want people to be able to intelligently use the tools you and others have built--on the customer side. When ad ops was the dynamic layer, keeping it a black art was a good thing. But now that the dynamic layer is built on top of the ad ops layer, we should want everyone and their mother to understand it. (And, as a side-note, that WSJ article on tracking would have been a lot less alarmist if they had read the Cookies description I linked, IMHO.)Jerry Neumannhttps://www.blogger.com/profile/11869373074132369401noreply@blogger.comtag:blogger.com,1999:blog-7660844861872909261.post-23670180423414018662010-08-10T16:32:22.257-04:002010-08-10T16:32:22.257-04:00All the opinion pieces on Adexchanger. And most o...All the opinion pieces on Adexchanger. And most of the rest of it. I recommend that new hires just read the whole thing.Zach Coeliushttp://blog.triggit.comnoreply@blogger.comtag:blogger.com,1999:blog-7660844861872909261.post-66540270534140365542010-08-10T16:31:16.373-04:002010-08-10T16:31:16.373-04:00uuphoto bloggerhttps://www.blogger.com/profile/15499386672250628223noreply@blogger.comtag:blogger.com,1999:blog-7660844861872909261.post-17641603441153375612010-08-10T10:02:47.171-04:002010-08-10T10:02:47.171-04:00Jerry - great set of links/resources - for a fun r...Jerry - great set of links/resources - for a fun read check out "E" by Matt BeaumontScott Hoffmanhttp://www.cliqology.comnoreply@blogger.com