Pinch Media Launches

Sometimes things just fall into place. When my friend Greg Yardley gave me a call a couple of months ago and said he had an idea for a new company, Pinch Media, it took me about thirty seconds to make the decision to invest.

There's an old venture capital saying about the things you look for in a company, the four P's. But, to tell you the truth, I can only remember the first one: People. Investing in the right people makes all the difference. The speed with which Greg brought on a stellar cast of investors (Union Square Ventures, First Round Capital, Dave Morgan, Mike Yavonditte and Tina Sharkey/Seth Goldstein) shows I'm not the only one who thinks that way.

Greg's got an excellent developer in Jesse Rohland, backers with all the right contacts and he knows the business inside out from his time at Right Media. Having a great product set in a growing and exciting market is just icing on the cake.

Congrats, Greg!

Other coverage: Silicon Alley Insider, TechCrunch.