Why am I asking you to do my dirty work? Here's some data on the US new car market: cars sold and dealer advertising dollars. Why cars? I wanted an industry subject to cyclical downturns resulting from exogenous effects, like the current mortgage downturn. Also, I wanted an industry where I already had a whole bunch of data on my hard drive.
The correlation coefficient is -0.8. Although this data set is way too small to be very significant, it's pretty darn suggestive. Data is all from the NADA.
Tuesday, September 11, 2007
Some Data to Chew On
Posted by Jerry Neumann at 10:45 AM
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